Facebook Advertising

What is Facebook Advertising?

Basically, it's paying Facebook to distribute your ad, to an audience that will be attracted to your offer, on their timeline, in an unobtrusive way, with a call to action that you can measure.

Why it Works

In a nutshell, it allows you to test different ads, messages, incentives and target audiences at a very cheap rate, to your local area, or nationally. It's a bit like sending a really targeted email that's already open.

Organic Post

Organic Post

This is an offer or a photo that doesn’t have a call to action, i.e. if you click on it, nothing happens.

  • You can't send someone to a landing page in order to deliver a voucher.
  • You are only reaching a handful of your fans (only 3-8%) this is due to the Facebook newsfeed algorithm, it basically forces you to pay to reach your followers.
  • If you have 500 likes, only 15-40 of them will see your post.

Boosted Post

Boosted Post

This is a very basic Facebook Ad with limited options.

  • You can't set a goal i.e. say whether you want clicks or conversions
  • You can't add a headline
  • You can't add a call to action button
  • You have to display your destination url on the ad (normally your homepage)
  • There are very limited targeting options
  • You can't track results

Facebook ad

Facebook Ad

Facebook ads provide a totally unique opportunity.

  • They can reach as many or more people as radio or TV, and in whatever locality.
  • The targeting is extensive, detailed and accurate.
  • The minimum spend is just £1 per day.
  • The cost per 1,000 impressions ad is unbelievably low at around 88p.
  • They enable you to deliver offers and vouchers.
  • You can use it to re-target consumers and build a prospect database.
  • You can track the results and see how much you are paying for actual business.

Why can't I do it myself?

Unfortunately, it is quite complicated to use Facebook’s advertising platform efficiently and also get a good looking ad, a functioning landing page and a voucher designed and attached to it. We know that you are always busy and we have a team of experienced Facebook Advertising professionals that create beautiful and compelling ads which actually lead somewhere, encourage an action, and ultimately, get new business for you.

How big is the audience in my town?

Facebook Advertising

Select Your Offer

Select Your Offer

Choose one of the beautiful templates we have created, for the offer you want to promote.

Facebook Ads

Facebook Ads

We do all the techy stuff - choose the audience, set the budget, publish the ad, monitor the click rate and tweak if necessary.

Landing Page

Landing Page

This is where the client is taken when they've clicked on your ad. It's how you explain more about the offer, deliver a voucher to them and collect their details.

Voucher

Discount Voucher

Your voucher is delivered to your new client directly, ready for them to book an appointment.

Leads

Business Leads

All your leads are delivered to you each morninng so you can call them and book them in.

Appointments

New appointments

Your new clients arrive and you give them fantastic service so that they'll keep coming back!